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02 October 2003
Oui Marlin!
Source : Nrk
Lene Marlin's European appeal is about to become just as good as last time. After the success with the new album in Italy, she does now everything to conquer France.

With very good sales figures of the album after one week on the lists, Lene Marlin is at full speed forward also out in Europe. Yesterday evening the Norwegian pop favorite showed herself before the French press, the industry and loyal fans.

She has for all we know done it before in France. Playing My Game sold 700 000 records altogether in Italy and France. If we're to believe French journalists it might be even more this time around.

Marketing

Representatives from music magazines, professional papers, and TV was on site at China Club. The concert was going on in the basement of the club which lies just beside the Bastille place, a very popular area for club enthusiasts in Paris.

Mathias Abiker from the TV-channel MCM, France's answer to MTV, says to VG that it's all about showing oneself.

- She can be even greater an artist than last time. However, it's all about marketing. She has to do better there.

Translation by Tef Johs

 
 


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